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Beauty International

templatemoBEAUTY DÜSSELDORF: Information, Inspiration and Innovation Top Class and Varied Supporting Programme

As beautiful as it gets! This is because the leading international trade fair for cosmetics, foot and nail care, wellness and spa BEAUTY DÜSSELDORF from 15 to 17 March 2013 is the most important fixture of the year for some 1,250 exhibitors and brands as well as for 50,000 international trade visitors. The diverse ranges on show in exhibition halls 9 to 12 provide experts from all over the world with a comprehensive market overview. In addition to the presentation of new products, treatments and services the practitioner-focused trade programme boasts over 100 events and versatile continuous education possibilities.


The New Trend Forum in the Cosmetics Segment

In the Cosmetics area the new Trend Forum will replace the former workshops in Hall 10. In 1-hour technical talks renowned speakers from scientific and practical spheres will share condensed knowledge under the expert guidance of biochemist and skin physiologist Professor Dr Michael Schmidt. The experts will provide information on the current state of research and modern treatment methods in the area of cosmetics. Here visitors can learn from the best and get valuable take-home messages. Lectures can be attended without prior registration and at no extra charge. At BEAUTY DÜSSELDORF the complete trade programme is included in the price!

In his lectures “Haut im Wandel“ (As Skin is Changing) on Friday at 11.00 am and “Frühjahrskur für die Haut“ (‘Spring Cleaning’ for the Skin) on Sunday at 1.00 pm Professor Schmidt will talk about the seasonal skin changes in spring and skin maturing across many annual cycles providing an overview of processes for internal and external detoxification. Other interesting talks address the following issues: “Hormone und ihre Wirkung auf Haut, Figur und Seele” (Hormones and their Impact on Skin, Figure and Soul) by endocrinologist Professor Dr Eberhard Windler, on Saturday at 1.00 pm and Sunday at 11.00 am, “Haare machen Image – Veränderung macht Spaß” (Hair builds Image – Change is Fun) by hairstylist Oliver Schmidt, on Sunday at 12 noon or “Schön und gesund mit basenreicher Ernährung” (Beautiful and Healthy with High-Alkaline Nutrition) by natural healer Sabine Wacker, on Sunday at 2.00 pm. The talks delivered at the new Trend Forum address many other exciting thematic fields and topical cosmetic issues thereby giving participants what they need for daily practice.

Glamour, Current Trends and Awards on Stage

The central event forum for the cosmetics segment is the Meeting Point in Hall 10. This is where exhibitors showcase their innovations and trends. Special highlights of the trade programme include the German and International Make-up Championships under the themes “Pop Art” and “Summer in the City”. Other must-see events include the award ceremonies for the “Golden Mask for Make-Up Artists” to Lan Nguyen-Grealis from London and “A Life of Beauty” award to brother & sister Bettina Hillemacher and Michael Kalow (LCN / Wilde Cosmetics).

The Magic of Herbs and Spices

At BEAUTY DÜSSELDORF the Special Show “Magie der Kräuter und Gewürze” (Magic of Herbs and Spices) sheds light on the origin, special properties and effects of herbs and spices and their use in cosmetics and pedicure treatments. The path from traditional healers‘ knowledge to modern preparations is followed with interesting historical facts and enhanced with an overview of what nature’s garden has to offer. Certified agronomist Renate Merz is the person to talk to concerning all issues related to this magic subject and she will explore in depth the secrets, special properties and effects of this “natural pharmacy” in her lectures on Friday at 12.30 pm, and on Sunday at 2.45 pm, at the “Treffpunkt Fuß” (Meeting Point Foot) in Hall 9.

BEAUTY Talk with Cornelia Poletto

Hailing from Hamburg Cornelia Poletto is Germany’s most famous top chef also excelling as a TV chef and book author. In her BEAUTY Talk on Sunday, 17 March, she will reveal that the way to a woman’s beauty is through the stomach along with a number of beauty secrets – at 12 noon at the Meeting Point in Hall 10.

Latest Colour Trends and Nail Innovations Galore

In the Nail segment BEAUTY DÜSSELDORF provides a complete overview of new products, care concepts and application techniques. Inspirations for daily work at the studio come care of the exciting programme at Meeting Point Nail. On show will be the brand new nail varnish for “stripping”, top design featuring Art Gelen, colour couture manicures, totally scratch-resistant nail varnish and the trends among Hollywood stars, to name but a few. Another highlight are the National and International Nail Championships in the Gel and Liquid/Powder categories with contestants from 22 nations.

All the Best for Feet

Everything revolving around pedicure, devices and products is offered at the Foot segment of BEAUTY DÜSSELDORF 2013. Here exhibitors present extensive ranges for chiropodists’ practices and pedicure. As part of the trade programme offered at Treffpunkt Fuß (Meeting Point Foot) the Central Association of German Chiropodists ZFD – as partner of Messe Düsseldorf, and under the guidance of Vice-President Mechtild Geismann – will focus on a range of practice-oriented continuous education options. Topics here include homeopathy in chiropody, nail correction for brittle nails, the correct management of bacteria at the practice, alkaline fasting for beautiful nails or the use and effects of herbs and spices in chiropody.

The trade fair is restricted to trade visitors who can register at www.beauty.de beforehand. After registration eTickets can be purchased. 1-day tickets cost € 30, 2-day tickets € 45. And what is even better: ticket prices are “all-inclusive”. This is unique to Düsseldorf! Access to the trade fair, attendance of the technical lecture programme, cloakroom and luggage storage, trade fair journal, childcare facility and local public transport in greater Düsseldorf: One ticket – one price.
BEAUTY DÜSSELDORF is open from Friday to Sunday, 15 – 17 March 2013, from 9.00 am – 6.00 pm. For further up-to-date information go to www.beauty.de or contact the BEAUTY-Hotline on +49(0)211 4560 7602. Here you will also find information on attractive hotel and travel offers.

Three Trade Fairs in Parallel on the Third Weekend in March
In 2013 the third weekend in March will be very much focus on beauty: Friday 15 to Sunday 17 March 2013 will see the holding of BEAUTY DÜSSELDORF, the leading international trade fair for cosmetics, nail, foot, wellness and spa. With a two-day overlap this runs in parallel with TOP HAIR INTERNATIONAL Trend & Fashion Days, Germany’s leading hairdressing event from Saturday 16 to Monday 18 March. Saturday 16 and Sunday 17 March will also see the holding of the fourth make-up artist design show, Germany’s only trade fair for make-up artists.

More informaton at : http://www.beauty-international.com

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