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templatemoPractice-oriented Wellness and Spa Programme at BEAUTY DÜSSELDORF from 15 to 17 March 2013

Next to the latest treatments and products in cosmetics and nail and foot car, BEAUTY DÜSSELDORF from 15 to 17 March 2013 will also showcase the latest trends and developments in the wellness and spa industry. The trade programme will focus on wellness applications, body treatments and business-related topics. The Special Show Wellness presents “My Beauty Spa,” a concept targeting mainly those who want to turn their dream of opening their own spa, perhaps in a somewhat smaller space, into a reality.

Body treatments for wellness

The programme at the Treffpunkt (Meeting Point) Wellness will feature innovative applications such as a “Self-Healing Ritual” to activate the body’s self-healing powers; “Somalance,” an anti-aging massage using birchwood tools; and “Muusa Sound Concept,” a unique massage experience combining motion and music. In-depth presentations about quality control and individual marketing will provide useful information for business success.
Visitors can also learn about other sophisticated treatments in the stylishly designed cabins of the Behandlungswelten (Treatment Worlds) Wellness. The emphasis is on overall wellness and an experience for all the senses. Next to various natural cosmetic treatments, traditional massage and therapy techniques will be offered. For example, “Wellnobell Detox Massage” by Master Wellness Akadamie promises to strengthen connective tissue and detoxify the body. “SanVino Wine Wellness” creates a primordial sense of connection to nature, creating an intense encounter with the compounds in grape seed through smell, touch and sight.

Special Show Wellness: My Beauty Spa

The German Wellness Association, Messe Düsseldorf’s partner for the Special Exhibit Wellness, presents the theme “My Beauty Spa.” Ideas and solutions will be presented for turning the dream of one’s own spa into a reality, even if on a smaller scale. The German Wellness Association will provide information about financial aspects, quality standards and space requirements. Working in cooperation with the Aachen company Barbor, a beauty spa with a footprint of about 80 square meters will be shown. A team of experts will be on-hand to provide advice and demonstrate the wide range of treatment options.

SPA BUSINESS LOUNGE with international presenters

The SPA BUSINESS LOUNGE at BEAUTY DÜSSELDORF will cover the economic aspects of operating a spa business. The question of how to manage a spa successfully will be addressed from various vantage points in interesting expert presentations and discussion panels, as well as in individual coaching sessions. Top international presenters, such as Ingo Schweder, Wolfgang Falkner. Anna Bjurstam and others will share their knowledge. For trade visitors from the hotel, investment, facility operations and management sectors, the SPA BUSINESS LOUNGE will offer an exclusive and sophisticated presentation, consulting and communications platform. Exhibitors in the adjacent area will present solutions and products for spa brands, spa services and spa design.

Spa Manager of the Year

The presentation of the Spa Manager of the Year award is a major highlight. Messe Düsseldorf and the German Wellness Association consider this relatively new prize, awarded for the second time in 2013, a chance to draw attention to the challenging requirements of a career that is still relatively rare in the German-speaking world and to honour outstanding achievements. The awards ceremony will take place on Sunday, 17 March, at 2:45 pm. On the occasion of the awards, the ten contest finalists will share their experiences and strategies for success in a panel discussion on Sunday, 17 March at 12 pm. Further information can be found online at www.spabusinesslounge.de.

Three Trade Fairs in Parallel on the Third Weekend in March

In 2013 the third weekend in March will be very much focus on beauty: Friday 15 to Sunday 17 March 2013 will see the holding of BEAUTY DÜSSELDORF, the leading international trade fair for cosmetics, nail, foot, wellness and spa. With a two-day overlap this runs in parallel with TOP HAIR INTERNATIONAL Trend & Fashion Days, Germany’s leading hairdressing event from Saturday 16 to Monday 18 March. Saturday 16 and Sunday 17 March will also see the holding of the fourth make-up artist design show, Germany’s only trade fair for make-up artists.

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