cosmoprof bologna

The promotion program of the network Cosmoprof Worldwide Bologna abroad is starting 



The promotion program of the network Cosmoprof Worldwide Bologna abroad is starting in these days. Cosmoprof Worldwide Bologna is the international hub of the full spectrum of the beauty supply chain, organized by the Group Bologna Fiere, and it is held in Bologna (Italy), Las Vegas (Cosmoprof North America) and Hong Kong (Cosmoprof Asia).

Cosmoprof Worldwide Bologna is the most international show among the Italian and foreign trade fairs, thanks to the 2,493 exhibitors, 70% among them coming from foreign countries, and 248,000 visitors (+20% compared to 2014), 79,000 of them coming from abroad (+30% compared to 2014).

These results pushed the Italian Ministry of Economic Development and ICE to start a rich program of activities called “International Country Program”. A specific media plan focused on selected international magazines and “on the road” events in the most important markets for the beauty sector will consolidate the international leadership of the Cosmoprof network and they will appeal to new key players and buyers. The events will be organized with the collaboration of Cosmetica Italia, the national association of cosmetics industries, with approximately 500 companies representing 95% of the cosmetic industry turnover.

After the first iniatiative in New York on September 16th and 17th with Cosmopack International Business Forum & Exhibition and the successful B2B meetings of the beauty industry in Latvia and Lithuania on September 21st and 23rd, the International Country Program of Cosmoprof Worldwide Bologna will land at Indonesia (October 8th and 9th), South Africa (October 29th and 30th), China (Bejing, November 16th and 17th), Taiwan (Taipei, November 18th and 19th), India (December 1st and 2nd) and Iran.

The International Country Program will continue in March 2016 with interesting initiatives scheduled abroad to promote the special edition Cosmoprof Worldwide Bologna 2017, which will celebrate its 50th anniversary.

Bologna Fiere Cosmoprof and ICE will work together to enhance the “International Buyer Program”, the consolidated strategic initiative of Cosmoprof Worldwide Bologna which aims at facilitating the business relationships between exhibitors and international buyers, based on a scheduled agenda of B2B meetings with top importers and distributors of the most important markets for the beauty sector. Thanks to the support of ICE’s network abroad, selected buyers from Azerbaijan, Kazakhstan, South Korea, Israel, India, Indonesia, Mozambique, South Africa, Brazil e Chile will be invited to Bologna to attend the exhibition.

cosmoprof bologna
Beauty Düsseldorf

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