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Cosmoprof North America (CPNA), the leading B2B beauty trade show and part of the international network of Cosmoprof (with events in Bologna, Italy and Hong Kong, Asia), is about one month away and is readying for another impactful showing. Taking place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, this year’s event expects more than 30,000 attendees from 100 countries worldwide and will play host to over 1,100 exhibitors from 35+ countries. With so much to see, the show has expanded into the newly built area of Mandalay Bay to host the world of beauty under one roof that features everything from raw materials to finished products.

In addition to its three show pavilions and sought after of industry-relevant conferences, CPNA will debut multiple new programs on the forefront of innovation, as well as strategic partnerships with social media leaders that will increase awareness of the exhibiting brands among beauty’s top executives and influencers. In addition, CPNA has extended its show hours to give both attendees and exhibitors ample time to network and explore new business opportunities. The new show hours are: Sunday 10am-6pm, Monday 9am-6pm and Tuesday 9am – 3pm.

The highly anticipated DISCOVER GREEN and GLAMOUR ME special areas are being featured for the first time.
• Discover Green is a special area which is dedicated to eco-friendly, clean, organic and/or natural beauty products, and was created to mimic the high-end, exclusive feel offered by the returning Discover Beauty, Spotlights, Discover Scent, Tones of Beauty, IBF&E special areas. The decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market, covering both the retail and spa distribution markets and including small indie brands, as well as ever-growing power brands. To that extent, DISCOVER GREEN will not make a distinction between the degree of “green appeal,” but rather it will embrace all categories of green and wellness.

• Glamour Me is a new beauty lounge located on the show floor inside the Professional Beauty Section. The special area allows attendees to experience participating exhibitor products first-hand. For a small donation going to charity, attendees can select to have their hair, nails, skin or makeup show ready with quick services provided by leading exhibitors. Their latest and greatest products, many coming out in the near future, will be demoed.

Returning for the second year is the highly successful Tones of Beauty, which showcases a select group of coveted and innovative multicultural brands across every major sector: Skin, Hair and Color. Representing the next generation in multicultural beauty, companies such as A.J. Crimson and Mielle Organics, will be just a few of the lines represented at Cosmoprof North America in this section. To ensure successful program implementation and brand selection, CPNA will repeat its collaboration with renowned global beauty media group love, Aunt Bonnie whose Founder & Global CEO, Corey Huggins will be personally curating the program.

Cosmoprof North America will also be hosting several conferences during the day to go further in-depth on topics that are relevant to the show attendees. Conferences will include topics including, How To Best Engage The Multicultural Market, TV Home Shopping Culture, Spa Market Evolution: Green Mile Markets, The Beauty OF Sustainability: More That Green Packaging, etc., all available at an added cost.

Aside from seeing the world of beauty under one roof and hearing from leading influencers, scent is also in the air - literally. Air Aroma, a leading scent branding agency that designs custom fragrances for luxury brands around the world, is returning to scent main show areas through its patented diffusion technology which will dispense a custom CPNA fragrance.

Among the new programs and making its official debut, the Entrepreneur Academy will take place on Sunday, July 24th. It was created to provide beauty entrepreneurs, at both the startup and established stages of business, with a full day of educational offerings through one hour workshops. In line with the entrepreneurial focus, Beauty Pitch™ is returning for its second year on the day prior, Saturday, July 23r and will be hosted as a part of INSPIRE: A Night Celebrating Beauty Entrepreneurs. This event provides beauty entrepreneurs with the chance to pitch their product to a panel of celebrity judges including John Paul DeJoria, Co-Founder & Chairman of the Board, John Paul Mitchell Systems & The Patrón Spirits Company, and Kevin Harrington, CEO of Kevin Harrington Enterprises and one of the original sharks on Shark Tank. Also joining the panel this year will be ELLE Beauty Director, Emily Dougherty, Executive Editor at InStyle Digital Innovation of Time Inc., Deanne Kaczerski, and Armstrong McCall, Sally Beauty Holdings. In support of the Beauty Pitch entrepreneurs, the Professional Beauty Association and Cosmoprof North America are excited to announce partnerships with Beauty Systems Group to provide unique distribution opportunities to select participants.

“Cosmoprof North America is a celebration of beauty that provides key executives from around the world with the opportunity to discover new partnerships for growth and innovative solutions for evolving brands,” said Daniela Ciocan, CPNA Marketing Director. “This year’s unique exhibitors and debut programs, coupled with the high caliber of our attendees, guarantees yet another successful event that will exceed expectations.”

For more information on the show and a complete list of exhibitors, please visit Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA | COSMOPROFLV).

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof. With over 1,100 exhibiting companies from 35+ countries and over 30,000 attendees from 100 countries worldwide, CPNA is the largest event of its kind in the Americas. The next edition will be held Sunday July 24th to Tuesday July 26th, 2016 at Mandalay Bay Convention Center in Las Vegas, NV.
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between BolognaFiere Group and the Professional Beauty Association.

BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. BolognaFiere Cosmoprof S.p.a., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). Please visit

The Professional Beauty Association (PBA) advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit or call 800.468.2274 (480.281.0424) to learn more.

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