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STYLE FASHION WEEK LA WRAPS UP THEIR 5TH SEASON OF FASHION EVENTS AT THE VIBIANA CATHEDRAL

swf8Style Fashion Week LA returned last week with their 5th season of fashion shows presented in downtown Los Angeles at the Vibiana Cathedral. The week kicked off with an elegant opening reception hosted by the Luxe City Center Hotel. Guests of this exclusive event enjoyed Peroni Beer, specialty cocktails and delicious appetizers off the Luxe City Center special menu, all while meeting some of the season's talented designers.

Monday, March 11th Gregorio Sanchez debuted the stunning collection of his new brand the GREGORIO SANCHEZ COLLECTION. Chic detailing set off his collection of sleek trenches, tailored slacks, and bold skirts. Collection Rhapsody the latest ready-to-wear line by Beso Moda, featured striking dresses embellished with elegant lace, beads, and sequins. Ina Soltani closed out the first evening of shows with her inspired Spring/Summer 2013 collection. Sophisticated leather accents and dramatic cuts were crowd pleasers in Ina Soltani's signature collection.

Tuesday, March 12th, premier downtown boutique Brigade presented looks from over ten designer brands including: IRO, Wildfox, J Brand, Current Elliot, and One Teaspoon. Showcasing everything from swimsuits to fashion-forward ensembles, Brigade made its mark as an authority on style and cutting edge trends. Next, the boho chic collection by XCVI made an unforgettable impression. Full of ultra wearable women's ensembles, the brand's Fall color palette and youthful tie-dying defined the versatile collection as "Fashion you can live in". Civil Society made waves Tuesday with their collection of innovative outerwear, fitted pants, and lively prints. Civil Society's Fall tones, unexpected layering, and colored accents kept the fashion week audience on the edge of their seats. Returning designer Paulie Gibson amped up excitement incorporating an elaborate dance performance into his show. Bold print jackets and tailored trousers marked a sophisticated turn in Paulie Gibson's new BLUEPRINT collection, while splashes of color maintained the designers recognizable style.

Wednesday, March 13th, Style Fashion Week was thrilled to host their first collective show featuring lines for kids and young adults. The fantastical Hollywood Doll show began when Willie Wonka, in top hat and cane, announced a special performance by Hollywood Doll co-creator Kaya Jones. It was an unmissable performance that set the stage for the fanciful debut collection of Hollywood Doll. Bright leggings and full tutu skirts popped on the runway, bringing cheers from fashion week guests. Next, a bohemian inspired line by Frankie and Sue featured playful ensembles for young fashionistas. Lively prints and woven scarves made this an exciting and thoughtful collection. The line by es + es kids put a creative and youthful spin on modern trends, expressing both imagination and innovation in the realm of children's style.

Wednesday evening, returning designer Quynh Paris impressed the crowd with a brand new Fall collection. Tailored jackets, structured ensembles, and ethereal gowns took center stage in an awe-inspiring collection by the international designer. ASH Haute Couture returned this season with a sensational collection featuring glamorous fascinator hats. The line's impeccable workmanship and timeless silhouettes made this collection a fan favorite. Pia Gladys Perey closed the evening with a high energy Fall 2013 collection. Dramatic draping techniques and expertly designed leather accents demonstrated not only the designers precision, but also her passion and eye for design. Celebrity guests including: Daphne Wayans, Camila Banus, Kelly Nishimoto, and Jaime Kailani Bayot came out in style for Pia Gladys Perey's show wearing some of the designers most stunning pieces. The lovely ladies Scheana Marie & Stassi Schroeder of Vanderpump Rules were special guests of Pia Gladys Perey's highly praised runway show.

Thursday, March 14th the new line by LINDEN made its runway debut. Inspired by the Haruki Marukami novel The Wind-Up Bird Chronicle, this capsule collection of hard and soft textures maintained flattering silhouettes and expressed simplistic, wearable style. Brilliant designer Trey Alligood of Madisonpark Collective began his show with an elaborately choreographed dance performance. From classic coats to lively knit wear, the collection emphasized the unique wearability and fresh designs Madisonpark Collective brings to the runway.

Thursday evening, Style Fashion Week LA presented the 3nd annual Go Red for Women Fashion Show benefiting the American Heart Association. Over 20 stunning celebrities including: Kim Porter, Raina Hein, Kaya Jones, Genevieve Jackson, Gretchen Rossi, and Lilly Ghalichi walked the runway in designer gowns by Masai Payan, Alexis Monsanto, Traver Rains, Sherri Hill, Sachika, Terani Couture, Quynh Paris and many more. Hosted by celebrity stylist Anya Sarre, this special event was dedicated to raise awareness for the Go Red Movement and build support for the American Heart Association. Celebrity guests Tia Mowry, Stephen Bradley, Paris Jackson, Quincy Brown, Justin Combs, Greyer Dean, and Johnny Anastacio came out to support this important cause. The evening would not have been possible without Style Fashion Week's incredible hair sponsor VoCe Haircare, the special night's all-natural luxury makeup sponsor CAILYN Cosmetics, and organization Fashion Hope which raises funds to fight human trafficking.

Friday, March 15th The Rampant Fashion Cooperative and House of Devali presented a dual courtyard installation. This unique installation immediately grabbed the attention of guests. House of Devali showcased ten structurally stunning women's looks. Models wore dramatic mouth pieces and stood motionless throughout the exhibit. The Rampant Fashion Cooperative showcased ten menswear ensembles. The pieces conveyed authority and strength with powerful jackets and woven pants. Style Fashion Week's grand finale night featured the collections from three stunning designers: ROXANNE NIKKI, Bryan Hearns, and Michael Cinco. Canadian designer, Roxanne Nikki showcased a new collection from her namesake brand, ROXANNE NIKKI. ROXANNE NIKKI has been featured in blockbuster films and is popular among high-profile celebrities and musicians. This season's collection featured high fashion, baroque-inspired fabrics, emphasizing the designer's classic use of leather accents and furs. Bryan Hearns' collection showcased fresh combinations of eclectic materials and structured ensembles. Michael Cinco's hauntingly beautiful show left the crowd breathless. His theatrical, show-stopping gowns were adorned with exquisite embellishments expressing themes of dark elegance. The impeccable designs created a visual experience that stunned the audience and left them in awe of the designer's ingenuity.

A very special thank you to returning sponsor VoCe Haircare for bringing their team of professional stylists to collaborate with designers’ concepts and create specific looks for each collection. We also honor and thank this season's official Makeup Sponsor MANNA Kadar Cosmetics for providing glamorous makeup for the week of runway shows.

Style Fashion Week elite courtyard lounge was sponsored and hosted all week long by the ultra fab Crocker Club. This downtown lounge brought an element of artistry to the courtyard reception. Built in one day, the Crocker Club Team constructed the Style Fashion Week elegant bar which was situated in the middle of the courtyard. Here fashion week guests enjoyed sophisticated lounge furnishings and specialty drinks including: Le Diabolo Beverages, Naked Juice, Moet Champagne, Monster Energy, and Hint Water. Official beer sponsor Peroni provided beverages all week. Peroni has a strong history within the fashion industry, partnering with both world-renowned designers and emerging talent. Throughout the week the courtyard lounge offered guests an up close look at the Rolls Royce Phantom, the Bentley GTC, and a brand new state of the art Range Rover. Mixing and mingling, guests enjoyed DJ Paper and DJ BoomBoxBri who spun amazing music each night.

Throughout the week, California jewelry maker, Sara Horne, showcased her jewelry collection for guests in the courtyard lounge. Celebrities including Tia Mowry, Stassi Schroeder, Kristen Doute, and Scheana Marie flocked to Sara Horne Jewelry's exhibit to try on items and meet the designer.

ASH Haute Couture presented a line of elegant jewel encrusted bracelets in the courtyard lounge. Celebrities including Grayer Dean, Anna Trebunskaya, and the stars of Vanderpump Rules couldn't get enough of ASH Haute Couture's glamorous jewelry.

LA's BLOOM Showroom featured 5 accessory designers Monday through Friday in a courtyard showcase including the collections of fan favorite designers Casalinda Studio, Something Charming by Jolica, WM Design House Handbags, Meghna Designs, and Lila Clare Jewelry.

Style Fashion Week LA enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to SmartScarf, RunwayTV, OneOne77 Creative Studio, Apparel News, Sticky Candy, and Crossroads Trading Company.

 

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